Technology
Phia Accused of 'Cookie Stuffing' to Improperly Claim Affiliate Commissions
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Phia Accused of 'Cookie Stuffing' to Improperly Claim Affiliate Commissions
Phia, a shopping startup founded by Phoebe Gates and Sophia Kianni, has been accused of manipulating affiliate referral codes to take credit for purchases it did not generate.
- A Bloomberg investigation found Phia's browser extension injected its own referral codes during checkout, overriding those from other affiliates.
- Phia has been suspended from Impact.com, a leading affiliate marketing platform, following the report.
- A Phia spokesperson stated that all necessary changes had been made to resolve the issue, which Bloomberg later confirmed.
- Phia has raised over $40 million in funding and counts Khloé Kardashian and Hailey Bieber among its investors.
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