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Food tracking app Yuka gains millions of users and influences supermarket product reformulations
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Food tracking app Yuka gains millions of users and influences supermarket product reformulations
The French-developed app Yuka has grown to 85 million users globally, prompting retailers like Intermarché to reformulate products based on its scores.
- Yuka, launched in 2015, now has 85 million users across 12 countries, with the US as its largest market at 28 million users.
- In 2024, a company survey of 20,000 users found that 94% of them returned products to shelves when the app gave a red rating.
- French supermarket chain Intermarché said it has reformulated over 3,000 recipes since 2017 and removed 160 additives due to Yuka scores.
- Nutri-Score creator Serge Hercberg said Yuka and similar apps fill gaps left by the voluntary labeling system but acknowledged they primarily reach more privileged populations.
TopicsConsumer behaviorFood LabellingFood QualityYuka AppsupermarketsHealth and NutritionFranceProduct Reformulation
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