Jamal al-Sha'er: Digital media shifted Egyptian public mood, short talk shows more influential

Dr. Jamal al-Sha'er stated in a television interview that digital media has transformed the general mood of Egyptians, making short interactive talk shows more impactful than traditional speeches.

• Al-Sha'er said the success of his program "Al-Ja'iza al-Kubra" relied on dialogue with the audience, not monologue.
• Al-Sha'er noted that his father opposed his entry into media, believing trade was a better career path.
• Al-Sha'er stated that his upbringing among Muslim, Christian, and Jewish traders in Dikirnis shaped his communication skills and cultural openness.
• Al-Sha'er emphasized that Egyptian public opinion is now more open to digital and social media, requiring media professionals to update their methods.