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Whatnot acquires Shaped to strengthen real-time live shopping recommendations
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Whatnot acquires Shaped to strengthen real-time live shopping recommendations
Livestream shopping app Whatnot has acquired machine learning company Shaped to improve real-time product recommendations and personalization.
- Whatnot announced Wednesday that it acquired Shaped, a company specializing in real-time recommendation and search systems.
- Emmanuel Fuentes, Whatnot's VP of Data and AI, said the acquisition will make recommendations faster and more responsive for live commerce.
- Shaped founder and CEO Tullie Murrell and nearly a dozen engineers and AI researchers will join Whatnot, with Murrell leading the Applied AI Research group.
- Whatnot reported that sellers have surpassed one billion orders, and the company raised $225 million in Series F funding earlier this year.
TopicsTullie MurrellMachine LearningSeries F FundingWhatnot Acquires ShapedAI RecommendationsLive Shopping
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